A platform for brands to launch and grow
Updated 9 October 2026

FYPIRL brings together a physical store, a creator community and a recurring public live-commerce talk show to help brands launch and grow. Its ambition is to support beauty and wellness brands entering Singapore and, over time, Southeast Asia, while giving emerging local brands more ways to reach customers.

Before its official launch, 35 brands had registered for the FYPIRL Creator World app, including leading Polish dermocosmetics brand Tołpa, Theo10, Revit, NestBloom, YAROMA, DR.PONG and BeautyPlayer. The early registrations point to interest in a programme that connects product trials with creator relationships and opportunities for further collaboration.

Research-led Thai skincare brand DR.PONG will participate in the FYPIRL Fair and offer selected creators early access to its products through Creator World, ahead of a broader Singapore launch expected in December 2026. The early introduction gives creators time to try the range and the brand an opportunity to understand local preferences before expanding its presence.

Taiwanese skincare brand BeautyPlayer, known for its viral bio-cellulose cleansing masks, is also offering selected creators first access through the app ahead of its wider introduction to Singapore. The masks make cleansing visible: after the sheet dries and is placed in water, traces of oil and residue can be seen on it. That distinctive experience gives creators something to explore and describe in their own words.

The approach also creates new ways for existing brands to meet their audiences. Theo10, whose body shower oil has sold more than 70,000 bottles on TikTok, is offering fragrances exclusive to FYPIRL and a fair workshop where visitors can customise their own fragrance and label.

Media enquiries: Elise | elise@fypirl.com