ABOUT FYPIRL

FYPIRL, pronounced “Fai-pearl”, is inspired by FYP (For You Page) and IRL (In Real Life). It connects a year-round store at L^IFE at *SCAPE, the FYPIRL Creator World app and The FYPIRL Show to help people discover products and build relationships with the brands behind them. FYPIRL aims to help beauty and wellness brands launch and grow in Singapore and, over time, Southeast Asia, while supporting emerging local brands. The FYPIRL Show is created by FYPIRL, in partnership with L^IFE Singapore.

Media enquiries: Elise | elise@fypirl.com