FYPIRL FAIR & STORE: PRACTICAL QUESTIONS
Updated 9 October 2026

How are brands chosen for FYPIRL?
FYPIRL brings together online favourites and emerging brands with a clear point of difference. The team reviews what a product offers, who it is relevant to and its usefulness in everyday life, alongside where the store, creator programme or show can help people understand it. Both established and independent brands are considered. The aim is a considered mix that gives shoppers familiar names to explore and new brands worth discovering.

What makes shopping on fypirl.com different?
fypirl.com is built around product discovery, connecting an ecommerce store with stories, community perspectives and a physical place to try products. Shoppers can search across products, brands and stories, browse by category or concern, and explore trending selections and the 1% Better editorial section. Product information and customer reviews help them consider what suits them. They can then visit FYPIRL at *SCAPE to experience participating products in person, or shop online and return to a favourite later.

Is the FYPIRL store only open during the fair?
No. The fair takes place from 16 to 18 October, while the FYPIRL store is a year-round space at L^IFE at *SCAPE, with a two-year lease. A selected range remains available beyond the launch weekend, alongside the online store at fypirl.com. The fair’s full line-up, activities and offers are specific to the event; not every booth or promotion continues afterwards.

Do I need to be a creator to visit or shop?
No. The FYPIRL store and online shop welcome everyone. Shoppers can explore brands, try available products and see creator perspectives through in-store QR codes without joining Creator World. The app’s Discovery credit programme is separate and is open to selected, approved creators during beta.

Does a fair ticket include the Theo10 workshop?
Fair admission and workshop bookings are separate. A fair ticket covers entry across all three days, but does not automatically reserve or include a workshop session. The Theo10 experience lets participants customise a fragrance and label, with two bottles to take home. Public packages, booking details and session times will be listed on the FYPIRL Fair page.

Media enquiries: Elise | elise@fypirl.com