01RETAIL DISCOVERY
Give people somewhere to experience the product.
Curated placement at FYPIRL’s *SCAPE store, supported by a clear product story and a direct path to purchase.
- Physical shelf presence
- Product education
- Shopper discovery
Brand partnerships · Singapore
Your product.
Discovered IRL.
FYPIRL brings promising beauty and wellness brands into one connected discovery journey—on our *SCAPE shelves, in creator hands, on the live stage and ready to shop.
Every application is reviewed by our team. We only recommend a partnership when we believe we can add meaningful value.
TRY IT
SHOW IT
SHOP ITONLINE
MEETS IRL
✦
MEETS IRL
✦
One partnership can connect
48brands live
200+SKUs stocked
500+creators in the community
1physical hub at *SCAPE
Why FYPIRL
More than a post.
A place to build belief.
People rarely trust a product because they saw it once. They trust it after seeing it used, hearing an honest opinion, trying it for themselves and finding an easy way to buy.
FYPIRL brings those moments together, giving good products more chances to become genuine recommendations.
Three ways to start
Choose the outcome.
We shape the route.
02CREATOR ACTIVATION
Put it in the hands of people who may genuinely recommend it.
Creator trial and content grounded in real product use—not a copied script or one-size-fits-all brief.
- Product sampling
- Authentic content
- Affiliate sales & livestreaming
03LIVE & LAUNCH
Create a moment that explains why the product matters.
Live demonstrations, founder conversations and launch activations that make the product easier to understand.
- FYPIRL Show features
- Founder storytelling
- Launch moments
Already being discovered
See what is currently
on the shelf.
Our brand mix changes as new products are curated and discovered. Visit the live directory for the latest selection across beauty, wellness and lifestyle.
brand directoryVIEW ALL BRANDS ↗◆
What happens next
From application
to activation.
Share the opportunity
Tell us what the product does, where the brand is today and what you want to achieve in Singapore.
We assess the fit
We review differentiation, audience relevance and which part of the FYPIRL ecosystem can genuinely help.
Start with a focused plan
If there is a fit, we recommend a practical starting scope with clear deliverables and commercial terms.
◆
Curated with purpose
We curate carefully.
Not every brand makes the shelf.
We keep the assortment considered so every accepted product has a genuine opportunity to be understood and discovered. We look for a distinct product story, strong audience fit and real-world usefulness.
Before you apply
A few useful answers.
What kinds of brands are a fit?+
We focus on beauty, skincare, haircare, personal care, wellness, fragrance and adjacent lifestyle products with a clear point of difference. Brand size is not the deciding factor: emerging and independent brands are welcome to apply if the product is ready, relevant and genuinely useful.
Must we already be stocked in Singapore?+
No. We consider both established and emerging brands. Tell us where you are today and what you want to test or grow here.
Is retail placement required?+
It is not required, but it is preferred because physical retail helps brands make fuller use of FYPIRL’s connected ecosystem—from product trial at *SCAPE to creator discovery, live content and online purchase. We curate the assortment carefully and do not accept every brand, so placement remains considered and meaningful.
Can FYPIRL support our entry into Singapore?+
Yes—particularly where your priority is local product discovery and demand-building. FYPIRL can help brands test interest through curated retail, Singapore-based creators, live demonstrations, content and shoppable recommendations. Where a larger campaign, brand strategy or creative rollout is required, we can also bring in our sister agency, Damnzai, to provide broader campaign and creative support.
How quickly can a partnership go live?+
Timelines depend on product readiness, stock availability and the partnership scope. A focused creator or content activation may require less lead time than retail onboarding or a larger launch programme.
How are partnership costs structured?+
There is no single package for every brand. If there is a fit, we recommend an appropriate starting scope and explain the deliverables, responsibilities and commercial terms before anything is confirmed.
Brand partnerships
Could this be
worth the shelf?
Give us enough to understand the product and the opportunity. If there is a fit, our team will get in touch with a recommended next step.