FYPIRL is a content-driven discovery platform and experiential retail destination located at *SCAPE in Singapore. We bring together live shows, creator experiences, and curated beauty, wellness, and lifestyle brands in one immersive ecosystem where people can discover what is worth their attention.

What sets us apart is The FYPIRL Show, a weekly series of live conversations, expert demonstrations, and creator-led sessions that turn every episode into a powerful engine for content, community, and commerce. Products are not simply placed on shelves, they are introduced through real stories, trusted voices, and authentic experiences.

We partner with brands that believe in meaningful discovery, innovative storytelling, and long-term community building. If your brand is ready to be experienced, discussed, and discovered both online and in real life, we would love to hear your story.